Multi Listing is the process in which residential property is sold in North America; very different to the UK’s methods. Until now.....

After three years of research, a network of Estate Agents in East Kent launched a pilot 9 months ago and has been extremely pleased with the results.

The concept introduced here is very simple; your property is marketed by eight estate agency branches all in different towns in East Kent.

Unlike Multi Agency, the agents all work together to increase the marketing exposure of your property.

In the last two months the pilot, which is being monitored with interest by the National Association of Estate Agents (NAEA) HomeLink, is now being formally offered to sellers as ‘PropertyMove Multi Listing’.

Initial success is continuing as more and more properties are being sold in this way.

An example of the type of properties being marketed is a Country Farmhouse style property in Thanet. This property had been marketed in a conventional way for 7 months and had failed to attract a purchaser. With PropertyMove Multi Listing the property went under offer in just 4 weeks.

In these difficult times the need to increase the marketing exposure of your property is of the highest order, whether that is online or in the traditional way. The combination of traditional marketing, using Estate Agency branches, and online methods is likely to produce the best results.

According to the Governments National Statistics 65% of us in the UK have access to the internet, indicating that 35% have to use other means when looking for their dream home.

A poll carried out for a local estate agent confirmed that over 27% of potential purchasers walked into a branch office rather then searching online, with another 34% phoning the branch office for property particulars.

In today’s market we need access to all buyers, with this being the case online may not be the answer on its own.

Further information on ‘PropertyMove Multi Listing’ is available on 0845 463 2896 or by calling at any office of Kent Estate Agencies, Gibson’s, Rogers & Hambidge or Clarke & Crittenden Residential.